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Stockholms Länstrafik

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Stockholm's public transport's Halloween scare is a parking fine

Outdoor/ SoMe / Campaign

This Halloween, Stockholm’s public transport company SL encourages car commuting locals to avoid the horror of parking fines with a cheeky message: "Ride with us instead."The new work highlights one of the scariest moments for car owners in the city — approaching your parked car noticing something on the windowshield from far away.

And car owners have reasons to feel afraid. With household economy squeezed, parking fines can hurt. Bad. Last year alone, parking tickets in the Swedish capital amounted to 369 million SEK (approx. USD 33 million), according to reports by national broadcaster SVT.

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