Stockholms Länstrafik
Gröna slingan
Billie Eilish uses her hair to guide fans to her show.
SL (the public transportation authority for the Stockholm region) launched a campaign alongside Billie Eilish’s Stockholm concert to encourage her eco-conscious fans to take the Green Line, drawing inspiration from her iconic green hair and environmental values. The campaign highlights SL’s commitment to climate-friendly travel by connecting pop culture with a sustainability message.
